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Welcome to the temporary holding page for Dan4, Inc.
Dan4, Inc. is a product and service design consultancy helping companies invent, design and
engineer new products and services. We help our clients innovate.
Our clients
We work with technology startups, small and medium sized businesses, and R&D or innovation teams
within large organizations. We also work with other design and innovation consultancies.
One thing our clients share is their need to innovate - they may be commercializing new technology,
developing
new-to-the-world products, devising ways to exploit intellectual property, or designing business
processes for in-house teams. Often these projects require expertise outside of
traditional discipline boundaries or corporate departments.
Since establishing in 2005, we have worked in diverse industries with clients including Motorola,
BBC New Media & Technology, REL Technologies, live|work, and Instrata on complex projects at various
stages of the innovation process.
Our approach
We use structured methods and techniques in our work and see innovation as a repeatable,
creative business process. Our approach is informed by the practice of User Centered Design and
Design For Six Sigma quality methodology.
The output of our work varies from project to project but typical deliverables include: research
documentation, insights and strategy recommendations, collections of illustrated concepts, proof of
principle prototypes, experience prototypes, usability audit reports, wireframes and screenflows, information maps,
service blueprints, and specification documents.
We typically interface with senior managers, branding and marketing teams, hardware and software
engineers, and in-house or contract manufacturers. Our engagements range from a few days to
many months where we act either as an outsourced resource or as embedded members of an internal team.
Contact
contact[at]dan4.com
(415) 215-0997
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About Dan4
Dan4, Inc. is based in the Bay Area between San Francisco and Silicon Valley. The company was
first established in early 2005 as Dan4, Ltd. in London, England.
Dan4's approach to work is guided by the adage "Everything should be made as simple as possible, but
no simpler". This is captured succinctly in Chinese aesthetics
through "dan4", pinyin for a character meaning refined simplicity, blandness (without any negative connotations)
and reduction to the minimum without loss of essence or quality.
Athena Anagnostopoulos, Co-founder
Athena brings 10 years of interaction design, information architecture, user experience design, and
service design expertise to her clients. She works on screen-based applications and portable
devices, interactive environments, business processes and technology-enabled services.
Before
Dan4, Athena produced and managed the BBC's award-winning New Media Showcase in London, a
state-of-the-art interactive environment. As a designer for the BBC, she was responsible for the
design of web applications including the BBC's first large-scale content management system. In the
US, Athena worked as in interaction design consultant for IDEO in Boston for clients including
Xerox, Pepsi and Amtrak. Her work has earned three Business Week IDEA design awards and has been
featured in numerous international publications. She holds a bachelor's degree in Engineering
Design from Brown University and a master's in Computer Related Design from the Royal College of
Art in London.
Max Bielenberg, Co-founder
Max has expertise in engineering, product design, new product development, and design strategy. He
has 11 years experience working on products and services in the public sector and in industries
including automotive and aerospace, consumer electronics, medical devices, food and beverages,
furniture and architectural installations, and domestic appliances.
Before Dan4, Max worked in
design consulting for IDEO leading projects with startups and large clients such as Cadbury
Schweppes, Airbus, Villeroy & Boch, and Visteon. He has worked as a Design Strategist for the UK's
Design Council helping high-tech startups raise capital and commercialize technology, as a design
and manufacturing engineer at General Electric, and as a senior product designer at Ron Arad
Associates. He holds a bachelor's degree in Engineering from Cambridge University and a master's in
Industrial Design Engineering from The Royal College of Art in London.
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© 2007 Dan4, Inc. - Dan4, Inc. and Dan4 are trademarks of Dan4 Product and
Service Design, Inc.